Choosing Logo Design Colours
Colour is something people take for granted, but it is something very powerful when it comes to logo design. Colour holds a lot of power over the unconscious mind and therefore is a great tool to use in creating a business logo design. There is a lot to consider and think about when it comes to colour and customer logo design. You want to choose the right colour or colours for your logo. At the same time you also need it to be unique and create the image you want.
Learning more about the power of colour will help you to make the right choices and help you add power to your logo design.
The Meaning of Colour
Colour holds a lot of meaning. It has been proven that colour can cause people to think and feel in a certain manner when they are exposed to them. Used in a logo they can send a message about your company and set the customers mood. Learning the meaning behind colour is important when you are designing a logo.
Here is a basic tutorial in the hidden meanings behind common colours:
Red: heat, intensity, passion, danger, speed, blood, aggression
Blue: peace, tranquility, loyalty, trust, harmony, confidence
Yellow: faith, goodness, friendship, optimism, happiness, imagination
Gray: neutrality, stability, wisdom
White: cleanliness, purity, youth, simplicity, innocence, peace
Green: growth, money, humility, ecology, earth
Orange: luxury, passion, exotic, enthusiasm, vibrancy
Purple: richness, royalty, mystery, spirituality, justice
Colour and Logo Samples
Have you ever wondered why some of the top companies used the colouring they did in their logo? Here are some examples of top logos with explanations of why they may have settled on their logo colour choices:
Shell: The main colour for the Shell logo is yellow. This colour choice is probably used as a way of identifying with the customer. Yellow being a colour of friendship and other positive connotations is a great choice for an oil company since more often than not these feelings are quite the opposite of what people usually think about oil companies. It is likely an effort to counteract those common feelings. Red is also used which is likely to mean speed, but could also be a subtle safety reminder of the danger of gasoline.
IBM: Blue is the colour of choice here. Most likely this choice is seeking to get across the companies goal of being trusted and gaining customers confidence.
Yahoo: No doubt the idea behind the red in Yahoo’s logo stands for speed. As a major internet resource and search engine, they want customers to think speed when they think Yahoo.
How to Use Colour
When you choose colour for your logo design you have to give it great thought. You should consider your companies image and think about your target audience. Make sure you choose a colour that represents your company and one that will speak to your target audience.
Learn a little more about the colour you choose just to ensure that it is the right one. There is plenty of information out there on the meaning of colours. You do not want to choose a colour that would not represent your company in the right way.