How to Choose Logo Font & Logo Design
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Choose Logo Font & Logo Design with Magicdust
There are many things to consider when creating a logo. One of the top concerns should be the logo font. A logo is very important to business branding and creating your business into a success. You want a good logo design that captures your businesses image.
This isn’t only about the logo icon, but also the fonts used in the logo wording. You may not think about giving much thought to font, but it is more important than the average person gives it credit for.
Looking at some logo examples makes that point stick out. Poor font choices can ruin a good logo design in an instant and you can easily spot a logo that has chosen the wrong font. Do not allow yourself to make that wrong choice.
Why Font is Important
Not seeing the importance of font in a logo design is a major mistake. You’d be surprised at how much attention font gets in a logo design. There are many things about the right font and the wrong font that you have to know when designing your logo.
The wrong font could end up making your logo unreadable. Sometimes certain letter combinations in a certain font can be impossible to read. Other times a font may not even have a letter available.
Font plays a large role in a logo design because it usually is an expression of the overall design. It must match the idea of the design and enhance the design. It should never take attention away or become a focal point - unless the logo is words only then you can break all the rules about font.
Types of Font
There are many different types of font. Some styles are simple and others are fancy. Some are obscure and some are well known. Some are easy to read and some are tricky to read. Here are a few examples:
- San serif is modern and clean.
- Serif is classic, traditional and formal.
- Script is elegant and feminine.
- Handwriting is playful and casual.
You have to consider all the variations about font when it comes to choosing one for your logo. For example, a fancy style may speak to the elegant nature of your business or an obscure font may be just what your logo needs to stand out.
You should familiarize yourself with the font options you have. Try out a range of different fonts, from serif to handwriting.
Choosing the Right Font
Much of what has been talked about is the importance of choosing a font that matches your company’s brand. Business branding is a large part of what logos are all about. You want the whole logo to look put together.
You want a font that speaks to the whole idea behind your logo - your company. It has to match or else a good logo design could be ruined. It is a shame when an otherwise good logo is ruined by the wrong font choice.
More on How to Choose a Logo Font & Logo Design
Magicdust has been offering digital media services to businesses throughout Australia since 2000. In addition to how to choose a logo font and logo design our services also include web site design and web design development. We have an experienced team of web developers and web designers with a wide range of valuable resources available to your business.
