Both our eweb and eShop website editing programs have a useful and easy to use tool to help you create metatags for your website. This built in feature is an invaluable tool and can be used to great result, getting you positioned well on search engines to bring you more traffic. By following these simple rules your can be ahead of the search engine race.

Remember SEO or search engine optimisation is a long term project. Just because you add a keyword to yor metatags does not mean your website will instantly appear on search engine results. As a website owner SEO is probably a very worthwhile science/art to get familiar with. We will present some starting points however its a BIG subject and most search companies leave it to trial and error of the owbers to get it right.

Meta Tags are words used to store information on your website pages relevant, generally, only to browsing software and search engines.  The words in your meta tags will influence how your website will rank on a search engine. Meta tags are not visible on your website, however the Description meta tag is visible as a descriptive summary on a search engine. See example below, the blue underlined sentence is the Page Title, the black sentence below it is the Description, taken from your meta tags.

There are several kinds of meta tags, but the most important for search engine indexing are the Keywords and the Description.  The Page Title, while not specifically a meta tag also can somewhat influence your rankings on a search engine.

The Keywords meta tag is used to list the words or phrases, separated by commas, that best describe the content of the page. 

The Description meta tag is used to add a brief one or two sentence description of the page. 

Both the Keywords and the Description are used by search engines when adding a page to their index and to influence your rankings.

Adding or editing meta tags

Title
The name that will be displayed in the Title Bar when the page is displayed.  If omitted, the page name will be used. To optimise the Title use the main keywords that describe your business and the information on the page. Eg. Specialist House Washing and Pressure Cleaning Sydney Wide
 
Keywords
Select a number of words relevant to your website and page, and separate by commas.  Some search engines (though increasingly fewer) use this for search indexes.  Most search engines now get their keywords from the body (i.e. this is the text) of the pages, however your ranking will be given priority if your keywords match the content on the pages. Optimising the copy on your pages to match with keywords, title and description forms part of the art of search engine optimisation - Increasing the density of specific keywords without obvious repetition is a very strong SEO key.
 
Description
One or two carefully crafted sentences which describe your website page. Some search engines display this description as a summary, so it should give enough information to educate a searcher about your site with view to them clicking on you.

TIP: Create unique page descriptions for each page. This may yake a while if you have many pages, but is will pay off in the end. Search engines will use the information in the descrition to rank your website. If all th epages are the same the ranking may not be as good.

Search Engine Optimisation is a long term strategy, for a short term option look at our eClicks Service.