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Over 10,000 Websites

With this much experience you can trust us to take care of your website project.

Since 2006

With over 10 years in the industry we are an authority in the web design space.


Happy clients worldwide. Australian owned and operated since 2006.

WordPress Experts

We are expert developers in the most used website platform in the world.

The Essence of Great Website Design

We have over ten years experience in the web design industry designing and developing more than 10,000 websites of all different sizes and complexity. During this time we have successfully refined and honed our skills, pinpointing the essence of what makes a great website design. We have identified four key components, and in this article we explain the significance of each.

1. Beautiful Design

Statistic: “48% of people cited a website’s design as the number one factor in deciding the credibility of a business.” – Ironpaper

The “look” of your website is the very first thing a visitor will experience. We all process visual stimulus about 60,000 times faster than we process text. So as a result the way that your website looks is the first and most important opportunity to make a first impression and influence your audience.

The look of your website design is going to be perceived as a direct representation of your product, brand and company. According to Kinesis, once your website loads, users form an opinion in less than 0.05 seconds.

If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually interesting. They will also be more likely to return and to share your website with others. So it is very important that your website design is professional, welcoming and aesthetically pleasing.

The best web designers will ensure that visual design is an essential element of the website.

2. Optimized for the User

Statistic: “By 2020, customer experience will overtake price and product as the key brand differentiator” – Walkerinfo

Visiting your company website is almost always one of the first experiences a customer will have with your brand. And the experience that the user has is critically important in terms of how they relate to, perceive and engage with your company, product and brand. If their experience is time consuming, difficult and frustrating that is how they will perceive you. On the other hand if it is easy, efficient, and helpful, that is what they will project onto your brand.

There are four key principles that need to be followed to ensure that a website is truly optimised for the user.


One of the most important things you can do to improve your website visitors user experience is to explain who you are, what you do, who you do it for, and why you’re the best choice. This is generally called a value proposition and it needs to be short and to the point, only 1-2 sentences in length. Studies show that people spend an average of only seven seconds or less on more than 90% of the websites they visit. So your value proposition should be front and centre on your homepage.


There needs to be a logical and natural pathway (or pathways) through your website that both serve the website visitors needs and also guide them to the ultimate conversion goal that you have for them eg. purchase, enquire, subscribe etc. This pathway includes the website navigation and needs to incorporate every page within the website.


Connection is more important than persuasion when it comes to website content. Studies have shown that a conversational tone is more effective in engaging with website visitors than a more aggressive sales and marketing tone. Be more natural in how you communicate and you will connect with your audience.


Simplicity and clarity in both design and content. By being minimal and on point you create a experience that is easy to navigate and understand. Don’t be tempted by “more is better” only to end up overwhelming the user. You can still provide a lot of information, but it needs to be presented in a simple and clear way. WordPress websites can offer great simplicity!

3. Optimised for Mobile

Statistic: “Nearly 8 in 10 consumers would stop engaging with content that doesn’t display well on their device.” – Adobe

Today, everyone has smartphones and tablets, and they are constantly communicating and looking for information through these devices. With over 50% of people now using mobile devices instead of desktops, the majority of users coming to your website are likely to be using a mobile device.

When on a mobile device people often want, and expect, to have access to information quickly and easily. Research conclusively shows that if people using a mobile device come to a non-mobile optimised website they will spend less time on your website, engage with the content less, and are more likely to leave your website and go to your competitors.

And if that wasn’t enough, Google is now penalising websites that are not mobile friendly. Google considers responsive web design so important, that it will now make your website less visible in the search results if it is not mobile friendly.

A mobile responsive website is no longer a luxury. It’s a necessity. And it is an essential component of any great website design.

4. Technically Sound

Statistic: “40% of people will leave a website if it takes more than 3 seconds to load.” – Econsultancy

The technology that your website is connected to and built upon is going to have a huge impact on the performance and reliability of the website and your ability to efficiently update content and interact with your visitors. How the code is written, the content management system, the hosting, and the ongoing security management of the website are all incredibly important. The repercussions, if not set up and managed well, are far reaching and ongoing, these include: bad customer experience, lost sales, your ongoing attention, time and money, and extreme frustration.

This whole technical component of your website development, however, is going to be for the most part quite out of your control. It’s going to be in the hands of your website developer and host and that’s why choosing the right web design company to partner with is critically important. You need to choose a company that is established, has been around for a long time, has a good number of clients, and who have a great reputation. Spending the time to make the right decision will be worth the investment as it will lay the foundation for a technically sound website, and experience, both for you and your website visitors.

For more information about our website services contact our friendly web design Sydney team.

Our Work

Image of the My Dentist West Ryde web design on desktop, tablet and smart phoneImage of the My Dentist West Ryde web design on desktopOur Work

Web Design

We design stunning websites delivered on purpose, on time, with results. It’s made us one of the most sought-after website design agencies in Australia.

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We build ecommerce solutions that are fast, robust and easy to use. Sell with confidence online with a custom designed ecommerce website.

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Magicdust is one of the highest ranked website design agencies in Australia, and we've been passing on that success to our clients for 10 years.

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Web Development

We deliver cutting-edge web development for projects of all descriptions. Our developers are experts in their field.

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Logo Design

Your brand is so important! Top quality design delivered with style, simplicity and purpose. Work with us on your next logo design project.

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Online Marketing

We work with our clients to develop innovative online marketing strategies specifically tailored to work magic for your business.

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Trusted by Leading Brands & Over 10,000 Businesses

Image of the Pedulla Studio logo

Magicdust have exceeded my expectations. They not only delivered on everything I asked for but their creative ideas and ongoing support have really helped me grow my business.

Nick Pedulla
Pedulla Studio

Recent Google Reviews

We've had an extremely positive experience partnering with Magicdust on our latest website, from the sales process, through to design, implementation and pre and post going live support, the team have been nothing but exceptional. Special mention to Steven C in support who truly has the patience of a saint. When it comes to both the design and functionality of my website I am a perfectionist and Steven C exceeded my expectations, consistently going above and beyond, never getting frustrated with my many requests, instead always being completely understanding, and accommodating and happy to help and even making some great suggestions along the way.Thank you to all the team at Magicdust, highly recommend and we look forward to working with you on future websites.
Brisbane City Celebrants
Brisbane City Celebrants
The most incredible experience I have ever had with a web development team. Helen was so knowledgeable and professional when I first contacted MagicDust, Virginia was such a wonderful project manager - a fantastic communicator and always made sure milestones were achieved on time, and Erica was simply the most intuitive designer and offered some wonderful suggestions and improvements. Jared was fantastic with everything back end. Pie & Eljo in the support team are the best support team I have ever dealt with as well. We are so glad we decided to have Magic Dust host our website post launch as it has been the easiest launch and the very small number of bugs (to be expected with any site launch) that we did have were addressed super quickly. I will be recommending the team at MagicDust to anyone needs a website update or new website build. Competitive pricing as well. The website looks incredible and the UX is fantastic. Thank you so much MagicDust for an amazing job.
Gemma Fitch
Gemma Fitch
We found Magic Dust very easy to work with and the designs they provided for our website redevelopment were excellent. They were able to work within our existing guidelines that we have and produce a very clean and user friendly finished product. Virginia and Erica were easy to work with and the collaborative approach in reaching the final design worked very well for us.
Nigel Stewart
Nigel Stewart
Whilst I have been delayed in getting my review posted it certainly is not a negative reflection of the customer service and work done by Magicdust.From my initial enquiry, through the design phase of branding and logo to follow up enquiries the team have been extremely responsive. They listened to and incorporated feedback and delivered more than was originally in scope.Without hesitation i would recommend using Magicdust.
Kylie Rogers
Kylie Rogers
The team at Magicdust are fantastic. We have just finished a project and everyone, from the design and layout, graphics, development and back-end folks have been terrific. We also completed a rebranding exercise and prepped for a major industry event.I am looking forward to continuing and developing our relationship over the longer term.
David Johnson
David Johnson
What I appreciated the most about working with the team at Magicdust was how proactive they were about guiding me through the development of my website. I have built websites before and this level of support and care was incomparable. I really get that they have built thousands of websites with their level of experience and knowing of what it really takes to get a website up. The design was spot on - and when I needed to expedite the completion of the job they made it happen. I couldn't be happier. Thank you Magicdust!
Tamsin Parry
Tamsin Parry
Thank you to all the Team at Magic Dust, a great website was built by all involved. Dealing with the Team members by email and phone I found everyone understanding, patient and very professional. Over the years we have dealt with a few web design companies, none have been as pleasant and easy to work with or have achieved the high standard that Magic Dust has accomplished, I highly recommend their services.
David Marshall
David Marshall
Great company to work with. Prompt responses/support and good attention to detail! Helpful in explaining tech details in laymen's terms
Catherine Scott
Catherine Scott
Magic Dust produced a great website for us, their staff were professional, diligent, patient and understood our needs. We highly recommend Magic Dust's website design team, our new website is excellent.
David Marshall
David Marshall
Responsive and thorough.Magic Dust keeps it simple so it is easy to get your business website up and running.
Clea Sherman
Clea Sherman
Over the many years I've been with Magicdust the staff have always been quick to respond, professional, and friendly. They've also kept me up to date with important changes and renewals that I may have otherwise missed. I'd recommend their services to anyone who seeks a custom design and ongoing tech support.
Gretchen Chappelle
Gretchen Chappelle
Thank you to all the team at Magicdust for the wonderful support, your friendliness, your professionalism and can-do attitude. Together we have been able to build not one but two websites that we are extremely happy with and we are looking forward to building our third with you as well. Your follow up support has also been very helpful and you always get back in a timely manner.
jane verity
jane verity

Why Choose Magicdust?


Magicdust was founded in 2006 and we have designed more than 10,000 websites since then. We have a depth of experience that is hard to find in our industry, and is the reason we are one of Australia’s leading digital agencies.


Our commitment to results and accountability drives every digital project that we take on. We take it personally that your website is a success. It’s an approach that has helped us develop client relationships that stand the test of time.


As a leader in our field, we take responsibility for delivering forward-thinking websites that utilise cutting-edge technology. Giving you a competitive advantage and laying a technically sound and reliable foundation for your website and it's visitors.


Our process and design methodology is what makes the Magicdust difference. Feel at ease knowing that everything we do is tried and tested. We’ve been refining the way we work for more than 10 years, and the results speak for themselves.

The 8 Things You Must Know Before Hiring a Web Design Company

8 Things You Must Know Before Hiring a Web Design Company
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