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Over 10,000 Websites

With this much experience you can trust us to take care of your website project.

Since 2006

With over 10 years in the industry we are an authority in the web design space.


Happy clients worldwide. Australian owned and operated since 2006.

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We are expert developers in the most used website platform in the world.

The Essence of Great Website Design

We have over ten years experience in the web design industry designing and developing more than 10,000 websites of all different sizes and complexity. During this time we have successfully refined and honed our skills, pinpointing the essence of what makes a great website design. We have identified four key components, and in this article we explain the significance of each.

1. Beautiful Design

Statistic: “48% of people cited a website’s design as the number one factor in deciding the credibility of a business.” – Ironpaper

The “look” of your website is the very first thing a visitor will experience. We all process visual stimulus about 60,000 times faster than we process text. So as a result the way that your website looks is the first and most important opportunity to make a first impression and influence your audience.

The look of your website design is going to be perceived as a direct representation of your product, brand and company. According to Kinesis, once your website loads, users form an opinion in less than 0.05 seconds.

If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually interesting. They will also be more likely to return and to share your website with others. So it is very important that your website design is professional, welcoming and aesthetically pleasing.

The best web designers will ensure that visual design is an essential element of the website.

2. Optimized for the User

Statistic: “By 2020, customer experience will overtake price and product as the key brand differentiator” – Walkerinfo

Visiting your company website is almost always one of the first experiences a customer will have with your brand. And the experience that the user has is critically important in terms of how they relate to, perceive and engage with your company, product and brand. If their experience is time consuming, difficult and frustrating that is how they will perceive you. On the other hand if it is easy, efficient, and helpful, that is what they will project onto your brand.

There are four key principles that need to be followed to ensure that a website is truly optimised for the user.


One of the most important things you can do to improve your website visitors user experience is to explain who you are, what you do, who you do it for, and why you’re the best choice. This is generally called a value proposition and it needs to be short and to the point, only 1-2 sentences in length. Studies show that people spend an average of only seven seconds or less on more than 90% of the websites they visit. So your value proposition should be front and centre on your homepage.


There needs to be a logical and natural pathway (or pathways) through your website that both serve the website visitors needs and also guide them to the ultimate conversion goal that you have for them eg. purchase, enquire, subscribe etc. This pathway includes the website navigation and needs to incorporate every page within the website.


Connection is more important than persuasion when it comes to website content. Studies have shown that a conversational tone is more effective in engaging with website visitors than a more aggressive sales and marketing tone. Be more natural in how you communicate and you will connect with your audience.


Simplicity and clarity in both design and content. By being minimal and on point you create a experience that is easy to navigate and understand. Don’t be tempted by “more is better” only to end up overwhelming the user. You can still provide a lot of information, but it needs to be presented in a simple and clear way. WordPress websites can offer great simplicity!

3. Optimised for Mobile

Statistic: “Nearly 8 in 10 consumers would stop engaging with content that doesn’t display well on their device.” – Adobe

Today, everyone has smartphones and tablets, and they are constantly communicating and looking for information through these devices. With over 50% of people now using mobile devices instead of desktops, the majority of users coming to your website are likely to be using a mobile device.

When on a mobile device people often want, and expect, to have access to information quickly and easily. Research conclusively shows that if people using a mobile device come to a non-mobile optimised website they will spend less time on your website, engage with the content less, and are more likely to leave your website and go to your competitors.

And if that wasn’t enough, Google is now penalising websites that are not mobile friendly. Google considers responsive web design so important, that it will now make your website less visible in the search results if it is not mobile friendly.

A mobile responsive website is no longer a luxury. It’s a necessity. And it is an essential component of any great website design.

4. Technically Sound

Statistic: “40% of people will leave a website if it takes more than 3 seconds to load.” – Econsultancy

The technology that your website is connected to and built upon is going to have a huge impact on the performance and reliability of the website and your ability to efficiently update content and interact with your visitors. How the code is written, the content management system, the hosting, and the ongoing security management of the website are all incredibly important. The repercussions, if not set up and managed well, are far reaching and ongoing, these include: bad customer experience, lost sales, your ongoing attention, time and money, and extreme frustration.

This whole technical component of your website development, however, is going to be for the most part quite out of your control. It’s going to be in the hands of your website developer and host and that’s why choosing the right web design company to partner with is critically important. You need to choose a company that is established, has been around for a long time, has a good number of clients, and who have a great reputation. Spending the time to make the right decision will be worth the investment as it will lay the foundation for a technically sound website, and experience, both for you and your website visitors.

For more information about our website services contact our friendly web design Sydney team.

Our Work

Image of The Raw Food Kitchen website on a desktop, tablet and smart phoneImage of The Raw Food Kitchen website on a desktopOur Work

Web Design

We design stunning websites delivered on purpose, on time, with results. It’s made us one of the most sought-after website design agencies in Australia.

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We build ecommerce solutions that are fast, robust and easy to use. Sell with confidence online with a custom designed ecommerce website.

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Magicdust is one of the highest ranked website design agencies in Australia, and we've been passing on that success to our clients for 10 years.

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Web Development

We deliver cutting-edge web development for projects of all descriptions. Our developers are experts in their field.

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Logo Design

Your brand is so important! Top quality design delivered with style, simplicity and purpose. Work with us on your next logo design project.

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Online Marketing

We work with our clients to develop innovative online marketing strategies specifically tailored to work magic for your business.

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Trusted by Leading Brands & Over 10,000 Businesses

Image of the Pedulla Studio logo

Magicdust have exceeded my expectations. They not only delivered on everything I asked for but their creative ideas and ongoing support have really helped me grow my business.

Nick Pedulla
Pedulla Studio

Recent Google Reviews

Virginia, Jess, Marjorie and the team at Magic Dust are amazing. They listened to my needs and created a web page better than I could have imagined. Worked well under pressure and communication was fantastic. Would certainly recommend Magic Dust to any one looking to build a site.
Sharon Heenan
Sharon Heenan
Highly recommended, a must! I started a new restaurant and chose Magicdust to build our website, I opted with the Smart Starter Package. From start to finish the Magicdust team were amazing. They sent me an onboarding form to understand what my business' website needed, my business information and overall look of the website. I had an idea of what I wanted and sent examples to the team. Within days I had 2 sample concepts and I decided I wanted aspects of both of these concepts and this was not a problem for them, they redesigned the look and sent to me for final approval.They loaded all my content into the website and offered training to help me navigate the back end of the website so that I could make simple copy adjustments myself.I needed help with a few things and they were straight onto it for me, changed what I needed and offered more support.The website was up and running the day I opened the doors of my restaurant which is so important starting a new business!I highly recommend Magicdust, professional and reliable with great customer service!
Isabella Pagano
Isabella Pagano
I found magicdust during a google search and really liked their portfolio. Started work with them and was extremely impressed by the quality of their work.They were extremely professional and responsive and offered really good value for money.I would highly recommend magicdust for any kind of website work.
Vijay Menon
Vijay Menon
The Magicdust team were highly professional and attentive to our needs, whilst also very friendly and approachable (particularly with a not-so-tech-savvy client). The end product was outstanding and the website they created for us exceeded our expectations. Thank you Magicdust.
Kirsty Vogel
Kirsty Vogel
I recently hired Magicdust to create a logo and business cards for my new business, and I'm thrilled with the result! Not only did the designer, Erica, take my brief and turn it into exactly what I had imagined, it was completed quickly, and the process was simple from start to finish, with great communication along the way. I couldn't be happier with my Magicdust experience! Highly recommend!
Isabel Christian
Isabel Christian
Max Eerland
Max Eerland
Fantastic customer service and very quick response time
laura murdocca
laura murdocca
We have been extremely impressed with Magicdust. From the initial brief right through to going live the staff have been professional, efficient and responded quickly to any teething issues. Our organic traffic has increased which is due to the user-friendly and clean design. I would highly recommended Magicdust and appreciate all the work that they have done. Thank you!
Sara Druett
Sara Druett
Magicdust are a great web design business that go above and beyond to ensure the client is happy with the end result. They don't scare away from a challenge and work collaboratively as a team to produce exceptional results for very fair prices. The entire process is clear, transparent and most importantly efficient. I'd recommend them to any small business owner and will definitely use them again for future projects.
Doug Balcomb
Doug Balcomb
Working with Magic Dust as a contractor copywriter, has been a great experience. The team are efficient, professional and always quick to respond and help with any questions. They have a range of varied clients, which always makes the work interesting.
Sallie Don
Sallie Don
We were looking for a new and fresh look for our website and Magicdust team helped us achieve our goal. It was a great experience working with Virginia, Erica, Helen & Jared of the Magicdust team. They are always reachable and have the right processes in place that are important for the success of any project. The kanban boards and regular meetings to monitor the progress of the project helped in delivering the website on time. I would highly recommend Magicdust for any kind of website related work.
Simran Singh
Simran Singh
The resulting website of our time with Magic Dust is wonderful and we are extremely happy!From start to finish the team understood what we as a business were looking to achieve.. this was the very reason why we chose to work with Magic Dust. We researched many web site developers looking for a connection to our business, us as people and our customer base. Magic Dust know the importance of a website being an experience and the first impression for the customer. Creating an authentic site that connects our business to our target market is key and not an easy task however Magic Dust nailed it!
Elliott Lane
Elliott Lane

Why Choose Magicdust?


Magicdust was founded in 2006 and we have designed more than 10,000 websites since then. We have a depth of experience that is hard to find in our industry, and is the reason we are one of Australia’s leading digital agencies.


Our commitment to results and accountability drives every digital project that we take on. We take it personally that your website is a success. It’s an approach that has helped us develop client relationships that stand the test of time.


As a leader in our field, we take responsibility for delivering forward-thinking websites that utilise cutting-edge technology. Giving you a competitive advantage and laying a technically sound and reliable foundation for your website and it's visitors.


Our process and design methodology is what makes the Magicdust difference. Feel at ease knowing that everything we do is tried and tested. We’ve been refining the way we work for more than 10 years, and the results speak for themselves.

The 8 Things You Must Know Before Hiring a Web Design Company

8 Things You Must Know Before Hiring a Web Design Company
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