Colour has a privileged spot in the weapons arsenal of a web designer. There are many things that colours can do to improve your web page design like drawing interest, directing attention, creating an atmosphere and influencing the user’s purchase decisions. Today’s web designers have uncovered the true potential of vibrant colours when it comes to making a brand memorable and ensuring websites generate more conversions. But using vivid colours can easily backfire if you don’t have the right techniques.
Monotone colour schemes use just one colour with all its shades and tints. A colour palette like this stimulates the visual sense, raising interest and drawing attention to the desired places. Monotone is also highly memorable if you’re using daring, vibrant colours.
Besides, a monotone colour scheme works well with mobile apps. Using just one colour for the background, with black and white writing and images can raise visual interest. This is also a good way to ensure fast readability and prolonged user-interface interaction.
Some of the best website designs employ two colours, either in the form of two tints of one colour or two distinct colours that create a powerful contrast. This is an eye-catching technique used in printed media, but has recently emerged as a powerful online tool.
The main advantage of duotone is that it can easily inject an emotional state. Colours have emotional attributes that target the user’s subconscious, meaning they can be used to create different atmospheres. Soft duotones are somber, while bright colours instil a happy, friendly mood.
With their high contrast, duotones can increase readability and therefore keep users on the website. In that regard, duotones work on desktops as well as on mobile screens, which leads to memorability and a bigger chance for conversion.
Gradients were out, but now they’re back in with the use of their contrasting colours that complement each other perfectly. Web designers can use gradients with different colours arranged in various patterns.
Gradients can make a website design look very modern if you use them with a flat colour scheme. The use of gradients is linked to a better understanding of the content seeing as they enhance visual communication. Gradients can create a faux 3D look, which feels very real.
The contrast used adds to the image depth, which in turn enhances the visual effects, directing the user’s eye movements.
This common technique consists of overlaying a somewhat transparent coloured box over a video or an image. This achieves a modern look, especially if you’re using bright and saturated colours.
Giving an edge to the images and videos, the impact is drastically enhanced. This translates into better clickability, considering that colour overlay is interactive. You can use this to draw the user’s attention to certain things, especially considering that it’s a great technique for call-to-action buttons. When using colour overlay, think of the transparency. More saturation emphasises the colour, while less of it emphasises the image.