About us

From the start our mission has been to put the power of the internet into your hands.

In 2006, Magicdust founders Bianca Rothschild and Ian Mills saw a need to create a web design company with a difference. Magicdust was born with the intention of empowering small business owners to embrace the internet simply and with confidence. Magicdust was one of the first companies in Australia to take advantage of emerging technology and use it to help small business to boost their success online by delivering quality web design that clients could update themselves, at a price they could actually afford. This move changed the game in Australia. A lot of traditional website developers at the time were not doing this and getting online was expensive and prohibitive.

Since then, we’ve grown to 25 staff and have over 4000 Australian small business clients. While a lot has changed online over the years, our principles for providing value, affordability and genuinely wanting to help small businesses succeed online has only improved.

Everything you need to succeed online

From working with over 4000 small businesses, we’ve learned that an effective online presence is often more than just a website. You also need a good brand and lots of qualified traffic. So in addition to our  information and ecommerce websites, we offer branding, graphic design, logo design, search engine optimisation and pay-per-click advertising. Our studio offers everything you need for digital success and we take pride in partnering with new small businesses for the long term.

We are all about small business

We’ve designed our entire process and products around providing everything a small businesses needs when they’re starting out – ensuring that working with us is always a quick, easy and hassle-free experience. We give our clients full control of their website without a ridiculous price tag, and our friendly team offer their expertise even after your website is live.