the 9 essential elements of any affordable website design
1. A Clear and Concise Pitch
The average attention span of a website visitor is fleeting, with most making a decision to leave or keep reading in under ten seconds. That’s not a lot of time to grab your visitor’s attention and effectively convey who you are, what you do, and most importantly, why they should choose you to do business with.
Make sure this critical information is succinctly worded and prominently placed on your homepage.
2. Well Defined Call to Actions
What do you want visitors to do when they come to your site? Make a list of these goals and then create clear call to actions that will encourage your visitors to move through your sales funnel.
Some established call to actions and positions to consider include placing your phone number in the upper right corner of each page, including your full contact details in your site footer or sidebar, and incorporating buttons next to key sales messages to nudge them in the right direction.
3. An ‘About Us’ Page that Builds a Relationship
Steer clear of the typical, boring About Us page and use this location as a way to make your company stand out from the competition.
Focus on what makes you special and unique, including any ways that you excel in customer service.
If you include a list of staff on this page include details that will help your visitors to see them as real people they can relate to.
4. Consistent, Quality Content
The content on your website is a core part of your marketing. It should always be of the highest quality and free from grammatical and spelling errors.
Your content should also be consistent, helping to create a clear sense of your company and brand personality.
If this seems like a tall order don’t be scared to hire a writer who can deliver expertly crafted content that conveys your marketing message in an engaging, creative way.
5. An Attractive Design
Create a place on the internet that is a genuinely enjoyable place to visit.
Your website design should fit well with your overall branding and logo design, whether that is bold and colorful, or slick and corporate.
Colors, layout and design elements such as buttons, graphics and menus will all have an effect on the overall impression a visitor has of your company, and can create a strong and lasting impression of your brand.
6. An Intuitive Visitor Experience
Your customers motivations and needs should always be at the front of your mind when you are thinking about your website.
Try to anticipate the questions that they might have and make sure that the answers are easy to get to through straightforward and intuitive navigation.
7. A Responsive Design
With a growing number of website visitors using a mobile device to access content your website needs to look good on all types of screen sizes.
The easiest way to do this is to make sure your website is responsive, meaning that it will automatically scale or serve a visitor a version that will display optimally on their device.
8. A Secure, Stable Platform
The platform which you choose to build your website with will impact the way that both your staff and customers will interact with it, so it need to perform well for both.
Your sales and marketing team need to be able to quickly and easily add products, content and other resources as well as implement any changes or new features with minimal hassle.
Visitors should enjoy a seamless experience on your site without encountering delays, errors or downtime.
A good rule of thumb is to look for a CMS which is well established, has a good support network and is actively maintained and updated by the creators.
9. A Great Web Design Company
A website design company can take a lot of the stress out of creating a new website, bringing with them a wealth of experience and knowledge about SEO, content marketing and visitor conversion.
Look for a company with a large portfolio of relevant work, a team who are happy to talk to you about your goals as well as answer any upfront questions you may have- even if this relates to specifics about their prices. There can be wide variations in pricing between different web design companies and you need to make sure from the get go that you’re working with one who’s services fall within your budget.
Making the right choice now can lay the foundations for the success of your website.
A Little Bit About Cheap Web Design
Cheap websites are often equated with low budget businesses and web pages that look like they haven’t been updated since 1998, but when it comes to your website you should understand that cheap website design does not need to mean inferior websites! In fact, when they are well thought out, cheap websites can not only look great, but more importantly be the most appropriate solution for your business needs and budget!
If you have a small to medium sized business, you’re probably looking for cheap website design that isn’t going to break your bank. Whilst you don’t need all the bells and whistles, you want to create a good first impression for your potential customers and you want your product to sell. Everyone has told you that a quality website costs thousands of dollars and that cheap web design costs more in the long run but as a startup business you just can’t afford to dish out a lot of money. So you’re stuck.
Web designers often charge excessively for websites simply because they can. Startup businesses that are not tech-savvy often have no idea about how websites are built and what a website is worth. Some web developers use this to their advantage and charge high rates for low-class websites. This is not fair.
At Magicdust, we believe that every small business should have a great website. We know that thousands of dollars is not a realistic budget for many businesses just to get a website up and running. We believe that a great website doesn’t have to cost the earth and our reasonable website prices mean that a successful online presence is within reach for thousands of Australian small businesses.
For many small businesses, their website is simply an online brochure with a brief description of their products or services and contact details. Other businesses may be looking to sell their products directly online, so may be more interested in eCommerce web design. With reputable designers who will work with you until you’re 100% happy and a technical support team on hand to help fix any problems, we take pride in being able to provide high-quality websites at a cheap website rate.
Our website development and design process is simple and smooth – we package your domain purchase, hosting and email service with your website to reduce your overall costs – and as one of Australia’s largest WordPress development companies, we have the professional team to help your business get online stress-free. Our web design packages have flexible pricing and allow an end to end ongoing solution that also keeps your overall website costs down.
If you’re looking for a new website for your business; plan, research and make sure that you are getting your money’s-worth. At Magicdust, we know that we can provide quality at an affordable price, and we work with you until the end. To find out more about our website design pricing and how we can help your business, get in contact today.
Offering some of the most experienced Brisbane, Melbourne and Sydney web designers, Magicdust has proudly delivered over 6,300 websites for well-known brands and companies all over Australia. We’re 100% operated and owned in Australia and all our web designers, technical support and SEO services are in house. Our custom web design packages are designed around the idea that quality websites should be accessible for small business owners and our website design pricing reflects this. We’re here to help you make your business and brand succeed online with web design offices in Sydney, Melbourne and Brisbane.