Nowadays logo designs have to work much harder. Why? Well, in the past your logo design would most likely just appear in an advertisement that was printed in the weekly newspaper. Though, today there are so many smart devices with different resolutions and screen sizes which means that your logo should be designed in such a way that it can be resized to fit the specific screen size and resolution. Luckily this is not an impossible feat as there are logo designs which have been designed with the utmost consideration so that these will still display well irrespective of if a format changes.
One way to get your business logo design ready for responsive web design is to keep it flexible, yet simple. The reason for this is that our brains have been wired in such a way that we remember simple shapes much better. In fact, successful brands like Apple, Twitter, Skype and Google understand that business logo design needs to be memorable. Though, Apple had to learn it the hard way (before they had the iconic apple, they had a complex custom logo design that was replaced after just a year).
In short, if your business logo design is too busy, it will not be as scalable as it needs to be for smaller screen sizes.
Another key feature is flexibility. When the space that is available for displaying your custom logo design gets too small, a great logo should be able to do without a word mark. This is something that Skype has managed to do seamlessly.
Flat, simple symbol design
There are some companies that have dropped the word mark all together. One such example is the logo of Twitter. Over the years Twitter has improved its logo design so that it no longer has any detail that is not essential such as the lower case “t” and word mark. Now the simple bird is synonymous with Twitter and it works just great.
Though, that being said, not all businesses can simplify their custom logo design to just a simple flat icon and still boast an effective logo.
The letters that you use in your custom logo design can also be adjusted to make it better for responsive web design. For instance, Facebook refined and slimmed the letter “a” in its word mark to make it easier to view it on a smart device. Another great example is Google. Recently Google simplified their thin serif font to a sans serif font with a flat design.
There will still be businesses that will opt for something more than just an icon, but the effect that responsive web design has on branding cannot be ignored. Though, if you want your business logo design to do well, it is key that you grasp simplicity and instruct your logo designer to adapt your logo so that it can respond to mobile devices. In fact, how your business logo appears on the smaller screen of a smart device will be the ultimate test it will need to pass.