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Logo Design Series – Research and Planning

With these tips, you can easily learn the importance of branding and logo design.

Logo design is a delicate balance of branding, design and other important skills, and shouldn’t be taken lightly. Take a look at these tips to ensure that the research and planning stages of bringing your logo design to fruition are the best that they can be.

Understand your market

Know your target market well and give them what they want. However, don’t be afraid to mix it up just a little, as some of the best logo designs border on the edge of risqué. Be sure to research the competition.

Have a logo strategy

Before you even start to think about your logo, you need to be absolutely certain of several things. Answer these questions about your business: What do we do? What is our unique selling point? Why should clients choose us?

Strike a balance with your logo

Some strategy is likely to fall away during the design process. It’s okay to accept this. The strategy/design balance is a tough one to keep up with and you may feel the need to let go of some of your initial thoughts on the logo.

A logo is just one piece of a huge puzzle

Remember that your logo is just one branding element, and the whole look and feel of your brand needs to be cohesive and work together overall.

Pay homage to the past

It may be necessary to retain some styling elements of your original logo if this is a rebrand. And that’s okay! Most brands have a rich heritage that you should bepaying homage to. Ensure that your brand isn’t unrecognisable to loyal fans.

Take advice on board

Remember to get a second opinion on your logo options, and be aware that there may be some backlash! In the age of social media, it’s not uncommon for critique to be public and ruthless.

Consider these identity fundamentals when you are reviewing proposed logo designs.

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