ATP Science faced an issue that most businesses dream about. With a blog packed with useful content and an army of loyal social media followers, the young Australian business was growing – and going global – at a rate that was making it difficult to keep up.
Recent entry into the UK, US and Japanese markets required a website that would not only handle the rapidly-increasing traffic, but adhere to complex local legal requirements, display country-specific product attributes and bring social media to the forefront of the online experience. On top of all that, there was the small task of migrating hundreds of blog articles across to the new site without any problems!
In comes Magicdust!
Central to the design and function of the new website was an IP address recognition system that displayed web content based on the location of the user. The website was finished with a clean, modern design that not only showcased the business’s products, but gave it a reliable platform from which to attract new social media followers, engage its blossoming community and deliver its many articles, podcasts and gorgeous visuals.