As a leader for leaders, Resource Advisory reached out to Magicdust after becoming a member of the Business Blueprint program which revealed it was time to rebrand and rebuild a polished and on point website communicating directly to the clients they wanted to work worth. As an in demand consultancy, Resource Advisory wanted to choose their clients carefully to ensure they were delivering value to companies and leaders who were in alignment with their principles.
Magicdust delivered a modern yet timeless refresh on the brand. One of the objectives was to ensure the website functioned as a lead qualifier, allowing the visitors to self select and opt in. The brand personality is alive in the rich image selections bringing the human touch to the website that Resource Advisory was seeking. Their white-paper was featured prominently to inform and engage visitors who want to join the conversations that produce high quality relationships and results for leaders and their teams.