Have you ever clicked on a link from your search results, but had to hit the back button? It could be that the websites you tried to visit had poor web design, outdated content or was just plain untrustworthy.
You want to avoid committing these same mistakes with your website. Though, there are many other red flags that could exist too. So, to help you create the best website designs here are seven clues that your website is ruining the visitor experience.
Most website owners want to treat each page with equal importance. However, doing this on a website will make navigation so complicated that it will put off visitors.
Websites should not only meet the requirements of the owner. Visitors should also find it attractive. Navigation is amongst the factors that will affect whether a visitor will stay on a page or not.
The website should have a layout that visitors can understand right away. If there’s a wealth of information on your website, categorise your posts. You can also add a search bar or another feature to avoid having a cluttered website design.
No SEO Foundation
Search engine optimisation will affect the discoverability of your website. Google is amongst the best traffic sources. While you can always hire an SEO expert later on, it’s better to have your website designers focus on this from the moment they start to create your web design.
This will be helpful for future marketing campaigns.
Lacks Meaty Content
Content is still king. You should share valuable content to establish yourself as a leader in the industry. Long articles are definitely more useful, especially to people interested in your niche.
Poor Image Selection
Everyone knows you need to have images on your website. The problem then boils down to the type of images you choose to display.
Images receive different treatments. For instance, the photo of your team will garner more interest. Of course, more visitors will also pay attention to the images of the products you sell. So, pay more attention to these things. Focus on connecting with the reader while exuding a professional feel.
Posting Without a Schedule
Staying relevant is crucial for all websites. If you are offering informative content, you need to stick to a publishing schedule. This will attract repeat visitors.
Sticking to a publishing schedule is useful if you want to have a better ranking. Outdated content will just drive away visitors and they would most likely go look for a place with more updated information.
Making It Hard to Convert Leads
About 96% of visitors are searching for information. While on your website, they might feel how necessary the product or service is. When that happens, they want to know how to buy your product or enlist your services.
Some websites fail to see how crucial it is to make things easy for the visitor. A visible buy button can lead to higher conversion. If the visitor has to dig around your website to find what they need, you can lose that lead.
Social media plays a vital role in online marketing today, but hopefully you are aware of this by now. This means that your website design needs to integrate social sharing buttons for your posts. Getting shares and social media visibility will also help you to gain a larger audience.
For more information about our services contact our Melbourne website design team.