The 11 Essentials of An Effective Website Design
Perfect Your Pitch
Your website needs to quickly and effectively capture each website visitor’s attention from the very first moment they land. This means that each element of your site, from logo to strapline through the first sentences of your content, need to be compelling, clear and engaging.
Investing effort up front to get a short, snappy marketing message right will pay off in higher conversion rates.
Call to Actions
Don’t rely on a visitor’s investigative skills to work out the best way to contact you, or to decide on the next steps they should take. Your website should guide them through a well defined journey to encourage them to take action such as contacting you, completing an enquiry form or picking up the phone.
While your call to actions should never veer into overselling, they should be visible and frequent enough throughout your web design to be there at critical decision points.
Experimenting with wording can help you to find the right balance between subtle and overbearing that works best for your customers.
There is an incredible wealth of information available about your website visitors, from location, to the device they use to browse your site, to the time of day they are most likely to make a purchase. You can measure where they came from, how long they spent on each page, and where they clicked. You can even view demographic data on your visitors’ such as gender, age or interests.
However, not all of this information will be useful to all businesses.
First and foremost, measure conversions. This will give you a bottom line against which to measure all other factors in terms of effectiveness. Using these measurements to improve and build on your marketing efforts will give you the best return on your investment.
A Unique About Us Page
Don’t take the title of your About Us page literally. This page is not a place for a bland corporate overview of your company, but a key place to show your visitor how and why you are a great fit for their needs.
Think of your experience, accomplishments and skills in terms of how they benefit your customers.
By shifting the focus of your copy to the customer rather than your company will help this page to support their buying decision.
Provide High Value Content
The concept that content’s primary function is to support search engine optimization efforts is a misconception that has led to the downfall of many a website.
Your content should be written with the goal of being genuinely interesting to your visitors.
From your page copy, to blog posts to the content of your emails and printed materials your content needs to be high quality, consistent in tone and crafted to deliver your marketing message in a way that makes people want to read more.
Impressive Visual Design
Let’s not kid ourselves; looks matter just as much as first impressions count so it’s vital that your website design looks polished, professional and attractive.
As well as making sure that the general look and feel of your web design is consistent with your branding it should also strike the right emotional chord with your visitors.
Choose your colors, layout and design carefully to create a visually appealing experience. By enlisting the help of an experience web designer, you’ll be able to ensure your web design upholds the basic design principles that result in a polished and professional online presence.
Intuitive User Experience
What are your visitors looking for when they come to your website? What information is most crucial to their decision to buy from you?
When thinking about navigation and layout of the content on your site, put your visitor’s needs first and make the information they want easy to find. Not only does your website’s user interface need to be aesthetically pleasing, but you also need to consider the value of your website’s functionality. An experienced web developer or web design company will be able to help you optimise your website’s architecture and usability so that visitors can get as much value as possible from your website design.
Creating a website that looks great on a desktop without testing how it appears to visitors browsing with their smartphone or tablet is effectively delivering an inferior experience to a growing segment of your audience.
Your website should perform well across the wide spectrum of device screen sizes, as well as use the right type of code and graphic files for various operating systems.
A responsive website helps to keep all of your visitors happy, however they choose to access your site.
You need to choose a website platform that will offer you all of the features needed to make maintaining and editing easy, fast and reliable.
Depending on which content management system (CMS) your web developer suggests, it should offer peak performance across speed, SEO and functionality, and be agile enough to scale with your business as it grows.
In order to maximise your website’s return on investment, it’s essential to invest in a flexible robust architecture so that any changes your business may need will require minimal web development to implement.
Plan your Marketing
“Build it and they will come” just doesn’t hold true for websites. Unless you actively tell people about your business, they are unlikely to find it.
It’s important to have a strategy and plan in place for how you will get the word out. Include a mix of channels such as organic search engine traffic, social media, advertising and email marketing.
If you’re new to the online marketing mix, you’ll find your web designer will be a brilliant point of reference to not only help plan your strategy but assist in implementing it as well. This is particularly the case with SEO and PPC campaigns, which are best executed with the help of a professional.
Once you have your plan, refer to it regularly with your chosen online marketing expert or website designers to stay on track.
Your Website Design Company
Your website designer has a key role in the success of your online presence. In a city like Sydney, your range of choices when it comes to website design companies are limitless. Research your options well, and choose a web designer that understands your vision and can clearly tell you how their website designs meet today’s demand for integrated marketing.
Sydney Website Design
Magicdust is a Sydney web design agency which has produced over 6,000 websites for small businesses since 2006. We offer high quality and affordable web design for Sydney based businesses and small businesses throughout Australia. Magicdust was founded to help small business owners harness the power of the internet and our great service has made us one of the leading web design and web development companies in Sydney.
Sydney’s favourite web design company
Combining up to the minute online marketing trends and great web design, we deliver websites that elevate your brand and actually work to grow your business. We’ve tweaked and optimised our process over the years to ensure it as efficient and simple for you as possible. Our Sydney web designers are proactive in understanding you, your business, your industry and your target market, as well as your competitors to ensure that every element of your website works towards your overall goals.
Plan your website from the ground up
We will design an online strategy to suit your business needs starting from branding, to website development and then the ongoing marketing. Our information websites are built on WordPress and are ideal for displaying business content, newsletters, menus, prices, offer subscription memberships, industry specific functionality and more. Our ecommerce websites are robust, full-function online store fronts, specifically designed for managing and selling online. We will advise you to follow the correct development path based on your vision.
We design the website – you manage the content
With a team of account managers, designers, developers, marketers and strategists located in Sydney the team at Magicdust is well equipped to work with you in planning your website from the ground up. Understanding all elements of your business, along with our years of experience we are confident that we can set you on a path for success based on your vision.
Our websites are built on an easy to use content management system (CMS) which gives you access to your entire website 24/7. It’s a search engine friendly, intuitive and simply – giving you the freedom and control to keep your website growing with your business.
Our unlimited guarantee
- Unlimited design revisions
- Unlimited products
- Unlimited pages
- Unlimited technical support
- Unlimited email accounts and forwarders
Why Choose Magicdust for your Sydney Web Design Project?
- Great reputation. We’ve helped over 1000 Sydney small businesses get online.
- Quality web design. Unlimited design revisions. We design until you are happy.
- Content management system. You’re always in full control of your website.
- Affordable. We specialise in keeping costs down while providing quality websites.
- Great support. Our friendly and experienced web design team are located in Sydney with your needs.